I wonder if with something like Wik , have you found exponentially better conversion rates on the Xbox 360?
LB: Consoles have zero piracy. They have by definition every single participant in the market space. And that’s not true with PC. There may be a large body of PC players going to the website who do not buy games. But there isn’t a console player that buys a console that does not attempt to buy a game. You’re just targeting a very different demographic right off the bat, and then you have zero piracy. I think that’s the largest reason for these — potentially an order of magnitude difference in conversion percentage. A typical game will convert at about one percent. A really good one will convert between two and three percent. GS: On Xbox 360, I believe they’re claiming that maybe over ten percent is entirely possible. LB: It’s a higher conversion ratio—somewhere between about ten percent to about as high as 25 to 30 percent. GS: It’s nice to see games that are good for the gamer who doesn’t have 60 hours to play on their TV, so I appreciate that. SH: Actually Wik , as an example, is l
