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I WILL BE SELLING MERCHANDISE AS WELL AS GIVING SOME MERCH AWAY TO PROMOTERS, INDUSTRY CONTACTS AND FANS. DO I CLAIM ALL MERCHANDISE IN THE MERCHANDISE EXPENSES SECTION?

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I WILL BE SELLING MERCHANDISE AS WELL AS GIVING SOME MERCH AWAY TO PROMOTERS, INDUSTRY CONTACTS AND FANS. DO I CLAIM ALL MERCHANDISE IN THE MERCHANDISE EXPENSES SECTION?

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No. All merchandise you expect to sell at your show/tour must be claimed as a merchandise expense. When you are claiming costs in this section, please indicate how much the merchandise costs you. When claiming merchandise revenue, calculate the amount of merchandise you are bringing at the cost you are selling it. Any merchandise that is a give-away should be claimed as an Advertising and Promotion expense.

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