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I want to use e-mail to market my product or service, but don want to be branded “a spammer” or annoy my potential customers. Any tips?

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I want to use e-mail to market my product or service, but don want to be branded “a spammer” or annoy my potential customers. Any tips?

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A. Read this book Marketing with E-mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness.

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