I want to cite one of George Orwell’s books in my bibliography. Given that we are dealing with a pseudonym, does the citation go under “Orwell, George” or “Blair, Eric Arthur [George Orwell]”?
A. Put the citation where you think your readers will look first, and use a cross- reference at the other name—e.g., “Blair, Eric Arthur. See Orwell, George.” Or, if you’re citing only one work, you could put the title in both places and save the reader a detour. Q. I work at an ad agency, and I’m the only writer/editor/proofreader on staff. A recent title bothered our creative director because only one word in it was not capitalized (unbalanced from a design perspective, I guess): Why Full-Service Advertising Is More Important than Ever. My question is, first of all, am I correct that the word “than” should be lowercased in the above title? And second, what’s your opinion on making capitalization decisions on ad copy based on how things look? I’m willing to fudge the rules a bit for great design, but I’m not willing to throw the rules out the window altogether. A. Advertising design, as opposed to, say, bibliography writing, is all about breaking the rules. Although you can justify lo
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