I understand the need for a high-level scorecard. How does that get translated to staff?
Senior management, including the CEO, will sign-off on a scorecard for the overall business. The next step is to cascade that scorecard down and throughout the organization. This is done in an organized fashion. First the CEO’s reports create scorecards for their divisions that indicate what they are doing to generate the results for the overall scorecard. That process is then repeated until all employees know what they are contributing to the overall scorecard.