I thought U2 said theyd never let anyone use their music in a commercial. How come Apple got to use “Vertigo”?
Their statements about commercial use of U2 songs have never been 100% for or against the idea, and in fact several U2 songs have been used for various promotional purposes in the past. See the Songs / Lyrics FAQ for more. U2 say they did the iPod “Vertigo” commercial because it promoted their song as much as it promoted the iPod. They also say the music industry is different now, and rock bands have to try new ideas to get their music out to the public. For the record, U2 was not paid for that commercial. They were also not paid specifically for the U2 iPod, though the band and Apple are sharing profits from that collaboration. [M2] 14.
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