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I thought heat was bad for hair. Why is heat applied when we use the ISH Ionic Rescue Pro Treatment?

April 26, 2017applied bad hair heat Ionic ish Pro rescue treatment

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I thought heat was bad for hair. Why is heat applied when we use the ISH Ionic Rescue Pro Treatment?

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The ISH Ionic Rescue Pro Treatment utilizes the latest Ionic Technology to create a heat-boosted conditioning system. This treatment actually turns heat around to condition hair instead of damaging it by penetrating moisture back into frizzy and/or damaged hair. The heat from a flat iron activates HRC (Hair Renewal Crystals) which are being used as an intense moisturizing ingredient to successfully repair hair. Unlike traditional silicone-based products that create built-up and blocked moisture, the ISH Ionic Rescue Pro Treatment uses natural and organic moisturizing ingredients derived from Jojoba to protect and soften up frizzy and/or damaged hair.