I started out with simple button names for my Web site menu, but some colleagues suggested that I should find some sexier selling words. What should I use?
Use clear, simple and obvious button names on your menu. If you really must use the sexier names, use them on the pages after they click the buttons. It’s OK to get advice from colleagues, friends and family, but remember that they are not your target market. So they will often give you sincere, well-meaning and BAD advice! So take that advice, but treat it with a grain of salt. To be blunt, it really doesn’t matter what they say. The best feedback you get is feedback from real paying customers.
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