I sometimes get spam for “proprietary software” to optimizes websites for higher search engine rankings. Is it worth the money?
Usually if someone has to market a product through spam, it’s not worth considering. Look at it this way. If somebody wrote proprietary software that claimed to predict what you will order in a restaurant this week, you would first doubt its accuracy, and next you’d want to know where they got this proprietary information. When it comes to search engine optimization, nobody has any deep, dark secrets — except for Google or Yahoo or Bing, and they keep their secrets very carefully. The real answers are more obvious. Look at other high-ranking websites to try to figure out why they rank so high. Who is linking to them? Maybe one is a poorly-constructed website that’s doing well only because many other sites link to it. The real key to a high-ranking website is having good content that other sites want to link to – which can’t be created with automatic software. The best search engine optimization involves editing and writing – adding keywords in natural places – which can’t be done with
