I personally don like the Drexel University College of Medicine (DUCOM) logo or the tag line. Can I modify the logo and change the tag line for my materials?
No. Creating a brand identity is not about individual preferences, but rather consistent use of the chosen mark, logo or tagline. For example, the tag line “Linking technology to a tradition of caring” was developed based on market research and was selected by university leadership from among several proposed options. The logo and tag line have been endorsed by all members of the Executive Committee, and all DUCOM departments, divisions and programs are expected to incorporate the guidelines in advertising and promotional materials. What if I want a customized logo for my department? The logo may not be customized. The standard logo must be used for all departments. My publication or website is only for internal use. Does it still need to follow the identity standards? Yes. Our faculty, staff, and employees are one of our most important audiences, and materials targeted to them need to be consistent with Drexel University College of Medicine’s brand identity. In addition, the nature of
