I live in Wisconsin, and have really cold winters..my memory foam bed is like a rock..will a Latex bed be any different?
Latex is highly elastic, even in cooler climes. Since memory foam material is temperature reactive because of its higher density, it aggressively responds to lower temperatures by becoming much stiffer, the colder it gets. Of course, it reacts equally as fast to a warm body, but in very cold environments, this may take some time. Expect latex bedding to be more reactive and responsive, even during colder times of year, or if you prefer to keep your ambient room temperature a little lower.