I know many people who have tried patches and nicotine gum with little success. Why is that?
Because the whole concept of Nicotine Replacement Therapy is based on the mistaken assumption that nicotine is a physically addictive substance. When you compare nicotine to heroine, which is really an addictive substance, you’ll notice that people that suddenly stop taking heroine go through physical withdrawal symptoms. With the 1,000s and 1,000s of clients we’ve seen over the years, we’ve never seen anyone have physical withdrawal symptoms from stopping smoking. Smoking is simply a habit, and another word for a habit is an unconscious behavior, something that a smoker does without thinking about consciously. All unconscious behaviors (habits) are kept in the unconscious mind. The simplest, easiest, and most direct way to change a habit is to communicate directly with the unconscious mind using hypnosis. This is why, when it’s done correctly, time and time again hypnosis has proven to be far more effective than patches and gum.
