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I heard there are some companies that use shady techniques to get fast results. What is this called?

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I heard there are some companies that use shady techniques to get fast results. What is this called?

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Some individuals or companies use what are referred to as ‘black hat’ techniques which can get traffic to your website short term…until the search engines discover they are being tricked – then your website has the chance of being banned temporarily or permanently once the search engines discover what they are doing! SEO is not about “tricking” the search engines with doorway pages, keyword stuffing, or cloaked pages (see Glossary) Plus, it’s not about just getting visitors to your site – you want targeted visitors who actually need your service or product – not because a bunch of common/unrelated words were hidden within your site just to draw traffic. You won’t see conversions from that anyway – people will just leave your site if they were lead there because of deceitful techniques. We can assure you that everything we do is in compliance with guidelines and accepted standards of the search engines.

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