I have noticed that many on-line printers are using “Direct to Garment” printing. What is that and how does it differ from traditional screen printing?
Direct to garment printing is a relatively new technique that is all the rage in the industry over the last couple of years. This technique has become popular due to the low cost of the equipment and the fact that low quantities can be run with relative ease. These facts have made it a great option for hobbyist and startups, however the quality of the finished product cannot compare to custom screen printing. This method basically uses a modified ink jet printer and applies a special dye directly to the garment. The dyes used in the ink tend to be much duller and they fade much quicker than traditional screen printing. Direct to garment printing may provide an acceptable option if you have photographic artwork and are in need of just a few shirts, however, you want to use traditional screen printing for those jobs where you want vibrant colors and a print that will outlast the garment. As many of our competitors use this technique, make sure you ask what printing technique is used if t
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