I have found the FIPP report FIPP/ZenithOptimedia World Magazine Trends 2005/2006 through Magforum, but at £180/£330 this is too expensive for my college library to buy. Are there any free/cheap reports?
The European Commission has a department called Publishing Market Watch, which reports to the Enterprise Directorate. In October 2004, it published a report called The European Magazine and Journal Market. This can be read in Acrobat and printed off (89 pages). The report was prepared by Rightscom in London and Turku School of Economics and Business Administration in Finland. The PR group Publicitas runs a newsletter covering developments across Europe and has links to sales/readership data and factfiles on many titles. You have to register but this is free. If you can travel to London, the City Business Library holds many relevant reports, such as Mintel and Keynote, and may hold the FIPP statistics. Check before you make the trip though. It is a reference library only. If you want a specific part of such reports, it is worth contacting the publishers. I found they were often willing to give free access to my students. In some cases, they would supply last year’s copy of such reports
