I have a pdf file that says the Accesses are 314 the visits on the other hand are only 96, how many people have downloaded the PDF?
There were 96 user experiences that included looking at that PDF file. That’s what the visit count is telling you. It’s not possible to be absolutely certain that none of those people came back, say, three days later; the program would count that as a separate user experience. You cannot measure the number of unique people who looked at an individual document although we do try to track that for the site as a whole (many things make it difficult to get that figure 100% accurate).
