I found a retail price that is lower than Dobas wholesale price. How is this possible?
Some retailers can offer products for less than you pay for identical products from a Doba supplier by implementing any of several retail strategies including the following: • Selling the product at a loss to draw customers to their store. • Buying large quantities to qualify for lower wholesale prices. • Selling at closeout prices to clear inventory. • Charging outrageous shipping fees. • Selling products that have been returned or “gently used.” • Buying cheaper wholesale products from suppliers that offer fewer services than Doba. • The retailer might even be selling “grey market” goods — products sold through distribution channels other than those authorized by the manufacturer. Retail merchants constantly employ numerous innovative pricing strategies to gain a competitive edge. Doba and its drop ship wholesale suppliers have no control over this aspect of the retail business—competitive pricing, sometimes to the point of taking a calculated loss, is part of the nature of retail m
