I believe Orchard is a part of Leo Burnett Worldwides famed global 7+ creative rating system. How has the recent work produced at Orchard been faring in the 7+ rating?
We’ve done well on 7+. Last year, on a target of two, we got six 7+. We have access to all Leo Burnett systems. Arvind and Pops keep a very close watch. I like it very much this way because we feel like a Mumbai agency.””We think that if we win the Abby Agency of the Year, we will be taken seriously at a national level.