I am not sure how long the coupon should be valid, and how long does it take for retailers to submit coupons?
The duration or length of time the offer is valid to consumers depends on many things; the promotional objective, the distribution media, product shelf life, etc. all which should be weighed carefully. Retailers will expect some time to submit the coupon past the printed expiration date. This period, called a grace period, can range from three to twelve months after the printed expiration date but should take into account the needs of the smallest, remotest retailer that will be submitting your coupons via standard mail (six months is recommended by industry standards). Remember, not all retailers submit coupons on a daily basis.
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