I am interested in owning the development rights for an entire area so that I am the only one who can build Popeyes in that area. How can I do this?
You would enter into what we call an “exclusive agreement” which grants “exclusivity” for the area in which you are interested. The number of options you would need to develop is determined by the total capacity of the area as determined by Popeyes. The area can be defined by many geographic boundaries, but normally it is defined by counties or Designated Marketing Areas. Keep in mind that Popeyes could already be in negotiations with other parties for that territory.
