I am an experienced floral director. What benefit would there be to utilizing TotalFloral?
Experienced floral directors understand better than anyone that a brilliantly conceived floral plan executed poorly at store level is bound to fail. In today’s business environment, merchandising support at store level is a rare commodity. The TotalFloral business model provides the experienced floral director with the resources to brilliantly execute his or her floral plan. How does TotalFloral make money? By consolidating a client’s floral purchases and using TotalFloral’s existing buying power, TotalFloral is able to make a profit on the margin between the cost of its purcahses on behalf of the client and the agreed upon delivered price to the client. All transactons on behalf of the client are “open book”. Will I have to stop using my favorite vendors? TotalFloral is vendor neutral. There is a very good chance we are already purchasing product from your preferred vendors! What volume of business do I need to do before TotalFloral will be able to help me? TotalFloral’s investment in
