I am a cycling fan/run a local company/belong to a cycling club. Where do I get a copy of the Tour logo to put on my shirt/marketing material/adverts?
The Tour de France is one of the most closely guarded brands in the world. Even major supporters like the county council can only use certain logos in closely-defined circumstances. You can not use the tour logo or the “three box” London/Tour/Kent Grand Depart logo without the express permission of the ASO. Anyone who uses the logo in any way without permission could find themselves in serious trouble. Ring KCC’s marketing manager on 01622 694243 for further advice. I have a business along the route. Can I put up a banner on the railings welcoming the Tour de France? There are strict rules about advertising along the route of the Tour since official sponsors pay many thousands of pounds for the highly-valued privilege of being associated with the race. No other commercial concern is able to attach its own brand to the Tour de France or any of its logos. An advance party of Tour personnel travels ahead of the race and will take down any advertising material that breaches these rules. Wh
