I already have strong copywriting experience, and am planning to freelance. Any pointers?
Don’t quit your bread-and-rent job until you have real clients lined up for your new one. If you can ease into it without jeopardizing the quality of your fulltime work, consider that. You’ll soon find, though, that there are practical differences between freelancing and moonlighting. Remember that clients aren’t looking for poetry, plays, jokes or cartoons. They want to meet the needs of their customers, sell their product and make money. So should you. You can’t sell your own stuff and make money unless you can give a potential client confidence that you will meet their needs.
