I already have a Web site. What are some of the advantages I’d gain by having my Web site easily accessible on a mobile phone?
• Advantage over competitors and extended reach to new customers; • The ability to engage customers 24×7, wherever they are; • Add user-friendly functions, information and services that specifically cater to mobile customers; • Position your business as a market leader with your early adoption of innovative technology that shows you care about customer service. Q. How big is the mobile Web anyway? Mobile phone sales outnumber PC sales 4 to 1. Today 1. 3 billion people can access the Web from their mobile phones. According to recent research, more than half the mobile phones in use are less than a year old, with most able to access the Web. In emerging markets where fixed line communications are scarce, analysts predict mobile will be the preferred, or only, means of access to the Web. In addition, many customers are already paying for mobile Web access as part of their standard service provider contract. With the increasing popularity of more capable devices like the Apple iPhone and A
