I already belong to other trade associations (e.g. ACT, EBU, AER) so why should I join egta?
egta is unique insofar as its field of activities focuses solely on the optimisation of the commercial revenue of our members. A membership with egta can be seen as complementary to associations that deal with other aspects of your business. It is important to note that egta offers a multitude of services to our members – training, research, databases, events – covering all areas of interest (e.g. audience measurement, interactivity, new media, cross media, integrated marketing, sports). Of course, egta also offers the traditional activities of a trade association, focusing only on legislation and debates at EU level that affect the advertising aspects of our members’ business. In practice, when lobbying European institutions, egta does not have a plethora of distracting issues in which to involve itself (e.g. copyrights, media concentration, new technologies, etc.), thus increasing the efficiency and effectiveness of our messages towards EU officials. Securing our members ad revenue i
