I’ve had a decade of experience in sales and thinking of starting my own company. How hard is it to sell to businesses?

Selling to businesses often requires a higher degree of technical knowledge. It’s not just about knowing your product/service but also about understanding your target clients’ pain points. Your sales pitch is everything here.

B2Bs thrive more in building relationships than B2Cs do. Remember that you’ll be trying to sell to busy executives who often don’t have a minute to hear you talk, but these are the people who have the final say in which products and services to purchase, so it’s important that your sales pitch is flawless. It can take a few calls and follow-ups before you can even set a meeting with them. 

It takes a lot of time and effort to get a lead to convert, and acquisition is much more challenging than selling to individual consumers. Therefore, the goal is not simply to have your prospects sign up but to keep them as your loyal, paying customers. If you want to know more, visit https://swiftree.com/consulting-services/sales-consulting/. It’s a B2B sales consulting company that offers a wealth of info on this subject.