Hows does video benefit my strategy?
In a nation where 96% of homes have at least one television set, video has a huge impact on the consumer. Video on your website will allow consumers to meet you, view your facility, and listen to client or patient testimonials while simultaneously positioning you as a leader in technology. By adding video to your website, we have tracked significantly longer visit durations, more return visitors and a substantial increase the conversion to emails and phone calls. Video not only converts all of your advertising, as all of your external advertising points to your website, at a higher rate but it gives you a distinct advantage with the search engines. In May 2007, Google led the charge and announced that it would also be indexing video in its organic listings. All of the other search engines have now followed suit. In February 2008, Google also started testing video ads within their sponsored links. There is no doubt that the search engines have an invested interest in taking search to th
