However, it is only in the last two-three years that India-centric programming has gained importance on Cartoon Network. What took the channel so long?
A – It is not a question of why it took us so long. It actually relates to the stage animation was in India. Before Cartoon Network, animation was quite sporadic. We always wanted to acquire locally produced products; but it was difficult getting them. So gradually we began working with local production companies in Trivandrum such Toonz Animation and now we have acquired many locally produced programmes. It won’t be too bold to say that Cartoon Network has gone a long way in promoting the popularity of animation in India. To me animation is an incredibly amazing medium of expression. An environment like Cartoon Network lets us know the fun, the magic, the ideas that one can express through animation. It’s a symbiotic relationship. Q. When agencyfaqs! spoke to Ram Mohan, the creator of the animated series on Ramayan, some time back, he seemed to regret the fact that animation is not considered a serious form of art in India. Has that changed? A – It is changing. One of the things that
