How would you sum up the Delamere Dairy ethos – a business or a way of life?
Delamere Dairy is still family-owned and like so many farming concerns it’s a way of life. Our heart and ethics are still much the same as they were originally, but dealing with the major retailers, we have to run as a commercial business. GT – What marks Delamere Dairy out as a dairy company? We’ve always supplied branded milks, based on ethics and sustainability and working closely with the farmers we buy milk from. We’ve developed a market for our products and created standards which consumers now expect other milks to meet. Our branded products have Red Tractor Assured Food Standard approval for their welfare standards, and we have helped our retail customers achieve welfare approval for their own label products. GT – How important is innovation to your business? Innovation is one of our major assets. Being privately owned we have a short NPD decision line and can react quickly. We saw cats’ milks’ success in the pets’ treats sector and developed Top Life, a highly successful puppy
