How would you review the 2009 Detroit Auto Show?
How would you review the 2009 Detroit Auto Show?Answer: Given the economic climate surrounding the 2009 North American International Auto Show, it should come as no surprise that the show differed from previous years. Less Glitz: The economy was at the heart of several differences to the show in 2009. For instance, participating automakers spent less marketing dollars at the show; so there was less pomp, pageantry and media perks. There were also less automakers as they were forced to weigh marketing benefits for their models against the cost of participating in the show. In fact, six automakers dropped out of the show, citing the economy, their Detroit marketing share, consumer-buying wariness and floor space. Additionally, CEOs from several Japanese automakers declined to attend the NAIAS in 2009. Automaker Exposure: Of course, there is a silver lining to any situation. The additional floor space allowed the Chinese automakers to be better showcased in 2009. Kia also enjoyed a better
