How would you position Lange versus Patek Phillippe?
GB: By principle we are not commenting on our competitors in public. But I will tell you something. I have a great esteem for Patek Philippe – the historical leader in the top segment of luxury watches. The main difference between us is simply: “Made in Germany” versus “Made in Switzerland”. I would describe our relationship with Patek Philippe as following: two chevaliers on strong horses measuring their forces in a tournament to attract the goodwill of a beautiful princess – in the spirit of mutual respect and sportsmanship. PC: 16. Is the target market Patek Phillipe owners? If so, how do you intend to do it…other than making excellent movements, and the obsession to quality? GB: We want to convince the watch community in the world that A. Lange & Shne offers wonderful manufactured and innovative time pieces. The basic line in our segment of highly priced watches is still the product itself and not the additional marketing magic of esoteric advertising campaigns, funny events or e
