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Making the decision of what to buy is something consumers are faced with every day. There are thousands of different products consumers can buy. These range from the core products people need every day such as bread, milk, petrol and clothes to less essential items such as garden furniture, laptops and designer shoes. There are many factors which help consumers make a decision but the majority of the time people will only buy things that are absolutely necessary. On occasions, people do however buy things that they want or they know other people want. These types of products are not essential, but are needed to make people happy and feel more comfortable. These products are generally classified within what is known as the gift market. The gift market has grown substantially over the past few years and even in the more recent credit crunch climate, there is still a high demand for some of these less essential products. Deciding what to buy can still be a tough decision. This is because
