How would you describe the quality of Lia Sophia Jewelry?
JM: The base of the jewelry is jeweler’s brass. So it’s a heavier quality base than a lot of costume jewelry. Everything if either gold-electroplated or plated with rhodium, a type of platinum. [ Sterling silver styles are also available]. Jewelry is measured in mils of thickness. Lia Sophia has more mils of plating than any other costume jewelry in the United States – and they offer a lifetime guarantee. You can return it for any reason, as long as you maintain the warranty you received initially. They call it transition jewelry. There’s costume jewelry, and there’s fine jewelry. It’s not ‘cheap’ costume jewelry, but it is plated. It’s very high quality. Some things are genuine sapphire, and there is a lot of genuine crystal, jasper, turquoise – many semi-precious stones. They also have other lines of jewelry that the stars of Hollywood [including Reese Witherspoon and Andy MacDowell] wear called the Kiam family collection. Anyone here could buy it – it is just expensive. But even wit