How would you compare the newly launched products from Porcher and JADO to the classic American Standard lines?
The Porcher and JADO styles are more intense, strong designs, with a distinctive character. They have a niche audience, more exclusive, with less general mass appeal. The American Standard products satisfy the widest possible audience with their classic design appeal. Q: As Director of Design for American Standard, how do you get inspired for design styles for new collections? How do you keep from having collections look too much the same? A: The Color Marketing Group is an extremely valuable resource for me because designers come together from all different industries to discuss future trends. Industries like automotive provide ideas since people interact physically with their cars as much as their bathrooms. We, of course, do all types of formalized consumer research to gain insight. We also follow social trends, ask people how they feel about products in their lives, how they use them, what their needs are. From there we figure out what products will fulfill those needs. Q: The Amer
