How would you compare and contrast the clustering and market basket analysis to best address the problem?
Retro Motors is considering offering predefined options combination packages (trim levels) for its cars rather than letting customers select individual options. The company wants to determine what the most desirable options packages are. Sven Jorgensen, Retro data analyst, has been looking at options packages and working with clustering as a data mining technique. Market Basket Analysis (MBA) would be appropriate for the problem and agrees to send you an e-mail containing a brief analysis of the problem. From Sven Jorgensen Subject: Options Packages Data Mining Report As you know, Retro is interested in offering different trim packages for its models (similar to Honda’s DX, LX, and EX model trim levels). Currently, customers are allowed to choose individual options and accessories when they place a custom order. Enrique Munoz, the manufacturing manager, thinks that more standardized trim levels will increase efficiencies in his department and provide better market segmentation for sale
