How would Rockledge be marketed to the Blue Ridge Parkway?
The Inn could be marketed at the airport, in Parkway-related magazines, literature, and websites, and with proper signage on the Parkway. More importantly, the lodge, by positive, enthusiastic word of mouth from visitors, would become known as a great place to visit, shop and stay. It would become a parkway destination, much like Chateau Morrisette, the Peaks of Otter, Mabry Mill, and Asheville (& the Biltmore).
