How would I use the Databook?
The Databook is an excellent ready reference for strategic planning, providing data needed to help evaluate past performance, visualize market trends, identify growth opportunities, construct forecasting models, estimate market shares, and plan sales quotas. The spreadsheet files on the Construction Aggregate Datadisk are in Microsoft Excel 4.0 format and can be loaded directly into: • Word processors such as MS-Word and WordPerfect • Spreadsheets such as MS-Excel, Lotus-123, and Borland Quatro • Databases such as dBase, MS-FoxPro, MS-Access, Oracle, and IBM-DB2 The user can then organize, format, and print selected data or easily construct a business model or customized database for their particular needs. The integration of company-proprietary data with statistics in this report can provide valuable information for strategic planning. Each table provides an opportunity for analysis of company performance relative to state norms and national trends.
