How would a weekend fly fishing guide and instructor use social media to grow his business?
Here are 3 quick tips for this small business: • ‘Fly Fishing Tips’ Blog Creating an instructional blog is a great way to target specific customers. Don’t worry about revealing too much. You want to do just the opposite. This is a great opportunity to show your expertise in fly fishing. As an instructional blog, it has a clear focus. Many blogs are all over the place and have no consistency. Creating a clear, precise blog is a great way to target customers. Remember it’s not the quantity of visitors you want, it’s the quality. Five strong customers are better then 100 5-second visits. • Start the conversation on Twitter Start following friends, colleagues and competitors. Now of course, tweeting with friends will not expand the bank account. However, it does start the conversation. By discussing “fly fishing” the conversation expands beyond friends. After friends, begin following local lodging companies, restaurants, and local organizations. Don’t just follow. Join the conversation. Ma
