How would a publisher use Clickshare and not charge its subscribers “by the click”?
Clickshare works in background to “transport” information about the value of a page access between the publisher (who gets a royalty), the referring Home Publisher of the user (who gets a referral commission, sort of like being paid for creating a link). Whether the user’s Home Publisher bills that user per-click is another story. What has to happen for the system to function is that the content-originator gets a royalty-by-the-click and the referring publisher gets a commission-by-the-click. A newspaper Publisher might decide that its Clickshare-enabled users can get all-the-can-eat surfing of Clickshare resources costing less than 50 cents per click for a flat fee of $15 a month on top of their basic $4.95 charge. Then the publisher would do a calculus to make sure that on average the extra $15 would cover the typical surfing charges. Maybe they would figure they would be paying out royalties and our transaction fees adding up to an average of $13 a month, so they pocket $2 per user.
