How will you get the details for the michaels crafts?
Michaels is the largest arts and crafts retail chain in the World. It currently operates over 1,000 Michaels Arts and Crafts Stores located in 48 states and in Canada.[1] The company also owns the Aaron Brothers, ReCollections, and Star Decorators Wholesale Warehouse retail chains. The corporate headquarters are located in Irving, Texas. The company employs 12,500 people. The average Michaels store now contains 40,000 different products in 18,200 square feet (1,700 m²) of selling space. The typical store has roughly $3.9 million in annual sales. The stores sell a selection of arts, crafts, framing, floral, wall décor, and seasonal merchandise. Michaels provides custom framing and custom floral service at all stores. Classes and demonstrations – featuring cake decorating, beading, knitting, and other skills – and children’s birthday parties, where a craft is made, are frequent events at the stores. Recent growth has been fueled by the popularity of scrapbooking, beading, and the resurge
When customers affirm that they come to your stores to be inspired, perhaps it might be time to feed off that creativity with a well-thought-out retail environment. Such is the case for Irving, Texas-based Michaels Stores, which set out to build its customers the creativity-inspired store of their dreams. After conducting extensive consumer research in the latter part of 2007, the Michaels team discovered that their customers wanted something very different from their store experience, says Stuart Aitken, Michaels’ chief marketing officer. “[The customer] loves our store, but felt there was opportunity to inspire her creativity more,” Aitken says. “She loves our selection, but felt there was opportunity to improve the organization and communication in a way that helped her navigate our store more easily.” Keeping these issues and opportunities in mind, Michaels partnered with Dayton, Ohio-based Interbrand Design Forum to work on a new prototype that would debut in Hurst, Texas, with an
