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How will WHYY pay for its conversion to digital technology?

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How will WHYY pay for its conversion to digital technology?

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The conversion to digital technology will cost WHYY in excess of $5.8 million. WHYY’s $15 million Campaign for Independence has earmarked in excess of $5 million toward new equipment. Additional revenue for equipment will come from WHYY’s existing operational funds, a portion of which each year are earmarked for new equipment. Federal and state funding will also support public broadcasting’s transition to digital technology. The total project will cost $23 million. Will I still be able to watch television on my old set? Yes. Until 2006, or until 86 percent of U.S. TV households have access to digital television sets, broadcasters will be required to continue to broadcast on both their current analog and new digital channels. TV12 will continue to broadcast its traditional programs in its current analog format until that transition. Manufacturers are creating a converter box that will allow viewers to view the digital channels on analog TV sets. These boxes are expected to be in stores

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