How will Webwise impact an ISP subscribers online experience?
Phorm’s technology personalises the internet to participating ISP customers, whilst offering them extra protection against phishing and malware. Webwise automatically brings users personalised content, and replaces irrelevant advertising with adverts based on their interests. In May 2009 leading research firm Populus surveyed 2075 UK broadband users, the feedback was conclusive – 82% of consumers who expressed a preference liked Webwise with Discover. To gauge consumer reaction face to face, our team went out onto London’s famous Carnaby Street to demonstrate Webwise Discover to people, and the response was universally positive, with comments including: • “That’s really cool” • “It personalises the internet to you” • “It saves a lot of time” • “Makes everything easier” Phorm’s innovative technology demonstrates that it is possible to serve the right information – content or advert – to the right user at the right time while using a minimum amount of data.
