How will we make sure that Coke don’t drop this idea; is it just a case of growing the campaign numbers?
I think growing campaign numbers is really important and it’s heartening how quickly the Facebook Group is growing at the moment: 38 new members in the last 24 hours. This keeps some sort of pressure on Coca-Cola and keeps people like the BBC and others interested. But obviously it’s more than this. A growing group gives me an on- going mandate to continue dialogue with Coca-Cola. At the moment we are exchanging emails a couple of times a week and things are moving forward. It’s not just about numbers, it’s about the richness of ideas, engagement on the ground and so on.
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