How will Way2Go differ from TripAdvisor, Trav Buddy and other established (global) user driven travel sites?
Way2Go differs from the other travel sites in that it also has a printed magazine which includes more in-depth stories than those on the website. There are also opportunities for travelers to win prizes if their stories are published in the magazine. Way2Go will be a source of reliable, truthful, accurate, trustworthy advice and will not feature advertorial. Q: Given that user generated content is almost exclusively the domain of the web, why was the decision made to take Way2go to the print market as well? A: There are a number of real life magazines in the marketplace at the moment and they are quite successful. Current publications like That’s Life! magazine – with a distribution of 320,000 weekly – and Take Five magazine, – with a distribution of 250,000 weekly -demonstrate an appetite for reader-generated content. Way2Go is the travel equivalent of these magazines and unique in the travel magazine marketplace. Q: User generated sites live and die by the quality and frequency of co
