How will User Perceptions Affect the Adoption of RFID Technology?
This study aims to assess the perceptions of leading Australian managers within the RFID (radio frequency identification) Industry about the future of the industry and barriers to more widespread adoption of the technology. The presumption is that understanding managers’ current perceptions about the industry will help vendors and integrators to develop applications that will be more likely to gain widespread acceptance in the future. Five leading Australian managers presently working with the RFID Industry were interviewed. We find that the interviewed managers were realistic and circumspect about the industry’s future and potential supply chain savings, which can be contrasted with the “hype” evident in the commercial literature (for example, AIM-RFID Connections, 2003). One manager valued supply chain savings in the region of $US10-100 million globally within four years. The same manager sees bar codes and RFID tags being equal in usage by 2012, with only 20% of the supply chain usi
