How will this enterprise development degree differ from a business management degree?
This program is for those students interested in enterprise development, with an emphasis on teaching better ways to meet consumer needs. It’s less for students who want to stable jobs in traditional industries. The program will also emphasize the diverse international dimension of enterprise development. In Silicon Valley, for instance, many newly initiated firms are “born” as international; that’s because so many internationals were involved in creating the firms. NJIT students are very diverse — quite similar to the international workforce of Silicon Valley. Traditional business education courses usually train loyal citizens for life-long work in stable firms with stable products that resist change. Students in this program will be different. They will be prepared to embrace and take advantage of change. They will be the leaders in seeking out a world of new products that will meet the redefined human needs of the 21st Century. What kind of student might consider doing this major?
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