How will the ‘supermarket revolution’ take hold in the developing world and what impact this will have on livestock production?
Supermarkets will impose stringent requirements on production of crops and livestock foods, particularly in terms of homogeneous large volumes and food safety conditions. This can make it increasingly difficult for smallholders to participate in these modern commodity chains. Important developments in terms of organizing smallholders for collective action are critical and are being established by agribusinesses and non-governmental organizations (e.g. contract-farming, vertical integration, cooperatives). Large-scale production units will continue to grow and can be developed in pro-poor ways by maximizing employment in poor areas that have resources suitable for animal production. For example, large-scale dairy or feedlot operations may contract forage production to small-scale farmers.
