How will the Saturday Evening Post be redesigned and launched?
In an effort to offer online readers another option, the Saturday Evening Post is launching a redesigned magazine. Its July/August issue will continue to offer original art and fiction while complimented with new commentary and health articles. Photo: Saturday Evening Post With a circulation of 6 million in 1960, the Post now has only 350,000 readers. According to Maureen Mercho, chief operating officer for the Post, dropping circulation prompted the magazine to look for ways to broaden its base. However, industry experts say the publication risks alienating its core readers The Post will also offer commentary by former CBS News “Sunday Morning” host Charles Osgood, poetry by Ray Bradbury and fiction by the grandson of Ernest Hemingway, John Hemingway. Officials are hopeful that this mix of old and new will boost circulation to 500,000 in the future. Additionally, the Post has relaunched its Web site offering new posts each Saturday evening: retrospective, art, blogs, health coverage a
In order to offer their online readers something new, they are launching new commentary and health articles. They are also re-vamping their website and adding retrospective, art, blogs, health coverage and other content every Sunday evening. They will also add digitial historical content, which should attract a lot more readers. In 1960 the Saturday Evening Post had 6 million readers and today it only has about 350,000 readers. This is due to a large variety of publications out there. It’s a lot more competitive now and the Post is looking to stay in the loop and gain more subscribers. Sources: http://www.examiner.
In an effort to offer online readers another option, the Saturday Evening Post is launching a redesigned magazine. Its July/August issue will continue to offer original art and fiction while complimented with new commentary and health articles. With a circulation of 6 million in 1960, the Post now has only 350,000 readers. According to Maureen Mercho, chief operating officer for the Post, dropping circulation prompted the magazine to look for ways to broaden its base. However, industry experts say the publication risks alienating its core readers Sources: Examiner.
