How will the radio industry generate the same kind of hype as the satellite folks?
The best thing the satellite people have done is self-promotion. We already have one of the best promotional vehicles: radio stations. I hope everybody who embraces HD Radio will also embrace the concept that they must promote it, sell it and get the word out to listeners. That’s absolutely critical. Greater Media stations broadcasting in HD Radio right now are doing a pretty good job, and other people need to do so. It’s an exciting technology that’s neat to talk about. It’s current, it’s a good buzz and we have to promote it. In addition to implementing HD Radio, what issues are most pressing for a radio chief engineer today? We’re always trying to optimize the service an individual station provides. This means optimizing not only the signal coverage, but also the quality of the programming. At the same time, we must give our talent and management the tools they need to move forward. To that end, some peripheral enhancements deserve attention because they will enhance the listeners’
