How will the positioning of the Fun Republic help advertisers to connect to the youth?
What kind of a proposition will you offer other retailers who plan to become a part of the Fun Republic? The estimated annual traffic to Fun Republic, Andheri, as a whole will be in the region of three million people annually. The socio-economic profile of the target customers is likely to be SEC (socio-economic classes) AB hence retailers are assured a captive audience, which has adequate disposable income. This integration promises to make it an attractive proposition for retail entrepreneurs and shoppers alike. The most compelling attraction for prospective retailers is the fact that they are guaranteed a huge captive audience of young adults who will visit the complex to partake the varied and integrated leisure facilities as they are all housed under one roof. The second compelling reason for prospective retailers is the fact that this retail space is not being offered by a typical real estate developer but rather by an established, marketing-oriented, entertainment service provid
